I often get asked for tips on fundraising, this is a difficult question to answer in some cases as successful fundraisers need passion, they need to eat sleep and breath the task in hand, passions leads to tenacity which is another essential trait for successful fundraising.
The first rule of fundraising is: Nobody is off limits, involve as many people as possible, passion is infectious, so you need to instil your passion into everyone you speak to. The same goes when seeking sponsors, you cannot assume someone will not be interested, always ask, you may be surprised.
When out on a bucket run, be vocal, shake that bucket and shout out loud, OK you will really get on some peoples nerves, so what, you are there to fund raise not make friends. Just standing with your bucket saying nothing will result in minimal funds raised and also be extremely boring.
Most shops are happy to place a bucket on the counter, but you will never know until you ask, so always ask!
When seeking sponsors the main point again is nobody is off limits, many companies will be reluctant to donate, but when they realise they get tax relief on donations (amount dependant on size of company) they will usually prefer to give to a charity or community than to give to the big bad tax man. You may also need to offer these companies some free advertising, maybe a mention in the local rag, or their logo on your T shirt, personally I am always grateful to companies that donate and happy to help them tell the rest of the world they take CSR seriously.
It costs very little to print up some T shirts, you can get them professionally printed but we tend to buy some transfer paper and the cheapest tops and do them ourselves, I usually buy these as my gift to the fund.
Remember ask anyone, we went to the main shopping centre in Cardiff with this poster for Isabella who needed 80k for an operation to enable her to walk.
This gorgeous little girl smiling tugged at the heart strings of the staff, event he shops that have the own CSR policy and charities they support helped us in whatever way they could, for instance John Lewis provided us with all the excess gifts and samples from previous promotions, we had so many items for our raffle it was a huge success. Neer b afraid to tell it like it is, at the end of the day you are there to raised funds, tugging at heartstrings will always help.
When organising an event make it as big as possible, find a fantastic location and try to involve local bands who already have a large following, who will want to buy tickets
This event we organised in the stunning Caerphilly Castle was amazing, we didn’t raise quite as much as we wanted from this event, due to torrential rain, but we did pretty well and it was a fitting end for 2 guys who had run 8 marathons in 8 days, it also opened some doors for future events, and most importantly Isabella had a ball 🙂
seeing Isabella laugh enjoying waht everyone had doen for her, was the best feeling, After over a year of fundraising Isabella underwent a successful SDR operation in America.
I seem to have gone off track, discussing what I have done rather than giving advice, but I think showing what my tenacity has achieved will help others. Just remember never give up and leave no stone unturned 🙂